INCREDIBLE drone footage shows the scale of the Kidderminster Park Street fire.

Footage captured from the air shows plumes of black smoke billowing in the air and destruction to buildings.

Video: Aron Hart.

The fire broke out at an industrial unit in Park Street, Kidderminster this afternoon with the fire service receiving a call just before 3pm.

Residents and businesses are asked to keep their windows closed and stay away from the scene.

Explosions and sirens can be heard across the town while the billowing smoke can be seen from miles away.

Firefighters are still at the scene along with West Midlands Ambulance Service who sent an ambulance, three paramedic officers and Hazardous Area Response Team (HART) paramedics.

For updates see our live report from the scene of the industrial fire.