COUNTY Air Ambulance is joining up with the legal profession in a campaign to make people aware of the importance of making a will and the benefit to the charity of a legacy bequest.

Over the years, legacies have helped County Air Ambulance develop its operation across the Midlands and the Welsh Border region. There are now three helicopters based in the area, flying more than 3,500 missions each year.

The charity needs £5.6 million a year to operate, with legacies bequeathed in wills providing a significant cash lifeline.

Paul Weir, the service's fund-raising development manager, said: "Legacies make a huge difference to the charity.

"By remembering County Air Ambulance in your will, you will always have the potential to save a life".

With more people liable for inheritance tax, the burden can be reduced or avoided with a thoughtful charitable bequest and County Air Ambulance has secured the support of legal specialists to endorse the message.

Chris Milne, of Harrison Clarke Solicitors in Worcester said: "We believe that many people would like to write or update their will to reflect their current situation but simply haven't got round to it yet.

"Writing a will is something that more than one in four people put off until it is too late. A clearly written will, kept updated throughout your life, is essential to ensure that your wishes are respected.

"As further support for the campaign, we at Harrison Clarke Solicitors are happy to donate £25 to County Air Ambulance for each will arranged with us during the month of May."

County Air Ambulance will be distributing posters and leaflets to leading solicitors, financial advisers and funeral directors throughout the area in order to promote legacy giving.

A public awareness campaign will also encourage people to consult a professional to write a will or update it.