A care home in Kidderminster is calling on the community to start talking about dementia.
Care UK's Brook Court, on Oldnall Road, is inviting people to a special event on Tuesday, January 23 as part of 'The Big Dementia Conversation'.
The nationwide scheme is designed to encourage the community to talk about dementia including some of the most difficult topics associated with the condition.
Home manager at Brook Court, Lazarus Staziyo, said: "Dementia affects millions of lives every year, not just those diagnosed but their families and friends.
"We understand how difficult it can be navigating the changes that come when caring for a loved one living with dementia and the many questions people have.
"Here at Brook Court, we recognise the importance and value of talking to one another, whether that be sharing advice or concerns, seeking support or sometimes simply having someone there to listen."
According to a recent survey, commissioned by Care UK, eight in ten adults believe dementia is still misunderstood with 69 per cent of the country believing it's a subject which is not talked about enough in the community.
The 'Let's Talk About Dementia' session at Brook Court will be led by the home's dementia champion and unit manager, Beckie Archer, and will provide insight into some of the lesser-known signs and symptoms of dementia.
The event is free and guidance will be provided on how families might support their loved ones after a diagnosis.
The Kidderminster community can also visit a newly launched online advice hub which talks about symptoms of dementia with expert advice from Care UK's dementia specialists who have more than 40 years of experience providing care for people living with the condition.
Mr Staziyo added: "The Big Dementia Conversation offers the perfect opportunity for families to come together, learn from the experts and find comfort in those in a similar position.
"With extensive experience caring for residents living with the condition, the team at Brook Court have a lot of knowledge and advice to share.
"We're looking forward to welcoming the local community and sharing this advice for what we anticipate will be an incredibly helpful afternoon for all involved."
To find out more about Care UK's Big Dementia Conversation visit www.careuk.com/thebigdementiaconversation
For more information about Brook Court and to book a place at the event call Lazarus Staziyo on 01562 814 715 or email lazarus.staziyo@careuk.com
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