A KILLER road is set to have its speed limit reduced temporarily and a 'no overtaking' order introduced amid a campaign for more safety measures. 

A petition was previously launched calling for changes to be made to the A456 Bewdley Bypass following recent fatal crashes and other serious incidents on the road.

Now, following a review of the A456, councillor Dan Morehead, who represents Bewdley on both the county and district council, confirmed new measures would be introduced "imminently."

He said: "We are imminently introducing a temporary 50mph limit on the Bewdley Bypass which will also include a ‘no overtaking’ order on the downward lane.

"The exact plans, signage scheme and timescale is being finalised this week and will be introduced as soon as possible".

The Shuttle recently reported the death of motorcyclist Adam Robson, aged 47, from Bewdley, who died after a crash on the road in June this year. We also reported on the death of motorcyclist Ryan Hastings, aged 32, from Kidderminster, who died in a crash in August last year.

A petition was set up by mum Libby Marshall calling on the local authorities to "acknowledge the necessity for desperate changes."

The A456 Bewdley BypassThe A456 Bewdley Bypass (Image: Libby Marshall)

Reacting to the news she said: "I think the whole community is really pleased with the outcome. They are good changes if they are enforced.

"Hopefully we'll see a reduction in accidents in the upcoming months".

Councillor Morehead also announced more proposed changes to other stretches of the A456.

He added: "Alongside this a full process will run which will propose that the temporary limit of 30mph on Callow Hill be extended past the Wyre Forest visitor centre and become permanent.

"It will also propose that the remainder of the A456 from Long Bank (inclusive of) through to the Safari Park be reduced to 50mph permanently.

This will go through the full statutory process which will take 6-9 months.

"The temporary limits on Callow Hill (30mph) and the Bypass (50mph) will remain in place throughout that process.

"Also throughout this process, an improved signage scheme for the whole A456 will be designed".

"I have spoken with John Campion, the Police and Crime Commissioner, and he is actively working with the Police to increase visibility and enforcement of both driver speed and behaviour.

"All of these measures will of course be monitored and reviewed throughout this time to understand their impact on making our roads safer".