A BRAND new discount store has opened its doors in Kidderminster town centre. 

Brands4Less which stocks household items from well-known brands at discounted prices is now open on New Road.

It's located at the site of the former Secret Garden bar, near to the Aldi car park. 

The store offers a range of home goods, from furniture to tools, to cleaning products and gadgets. 

James Barker, Kidderminster BID leader, said the new shop is "great" addition to the town and is "bringing life into the area."

Mr Barker said: "It's a different type of store for Kidderminster 

"What we are seeing is multiple businesses coming. It's amazing to see."

The shop is open from 10am to 5pm on Mondays, Thursdays, Fridays and Saturdays, and open from 10am until 4pm on Sundays. 

The store is closed on Tuesdays and Wednesdays.