SANTA Claus himself will be returning to Kidderminster as part of an annual Christmas event.

Kidderminster Town Council has announced the return of its annual Santa in the Town event on Saturday, December 7 from 10am to 3pm.

This festive celebration, held in the Swan Shopping Centre, offers an opportunity for local families to meet Santa Claus and his helpers, with each child receiving a free gift.

The event is free of charge, making it accessible to everyone in the community.

A special quiet session will take place from 2pm to 3pm for children with sensory requirements, providing a more relaxed and comfortable environment for those who may need it.

Kidderminster’s Town Mayor, councillor George Connolly, said: “Please do come along to see Santa in the Town. This is a fantastic free event for the community of Kidderminster.

"I look forward to welcoming you all as the town mayor.”

The event has become a beloved tradition in Kidderminster, with many families returning year after year.

Councillor Mary Rayner, chairman of the civic and events committee, said: “Santa in the Town is a great time to meet Santa and his helpers before Christmas.

"It is a free event provided by the Town Council, and all the children get a small gift from Santa.

"All the children in past years have thoroughly enjoyed it. Please come along and have some fun.”

Councillor Tracey Onslow, Wyre Forest District Council’s cabinet member for culture, leisure, arts and community safety said: “One of Wyre Forest District Council’s corporate priorities is to bring more cultural events to the district.

"We were happy to support Kidderminster Town Council with grant funding to help make this inclusive festive event possible, and importantly, free for all to enjoy.”

Robert Jones, Kidderminster Swan Shopping Centre manager added: “We are delighted to support Santa’s visit for this year’s event, giving children a wonderful opportunity to meet Santa and receive a free gift.”