A "MASSIVE" TikTok trend has made its way to the town centre with a Japanese Head Spa is now open at a beauty salon.
The All About You salon in Kidderminster has expanded and is now offering a popular new hair treatment which has its roots in Japan.
The Mayor of Kidderminster, George Connolly, was at hand to cut the ribbon to officially open the new Japanese Head Spa room.
Lisa Bradbury, the owner of the salon, said they wanted to try and keep the treatment as affordable as possible for customers.
The 46-year-old said: "It's mainly available in big cities. It's all over TikTok. People were saying 'I'd love something like that.
"One of the biggest things is cost. When you go to the city it's like £90. I wanted to make it affordable to everybody so it wasn't such a niche treatment".
She said that a basic Japanese Head Spa treatment at the salon costs £35.
A spokesperson for Kidderminster BID said: "It’s inspiring to see All About You thriving and expanding their business on Blackwell Street, an area with so much potential for growth and community impact.
"The Kidderminster BID is proud to support their new business expansion and their new Japanese Head Spa, which is a fantastic new initiative, but also speaks to the business's commitment to delivering unique, high-quality wellness experiences tailored for everyone.
"This expansion is a testament to Lisa's vision and dedication to bringing something truly special to our town.
"It’s wonderful to witness a local business paving the way for innovation and contributing to the vibrancy of Blackwell Street".
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