A bar is set take action after people said it looked "like a strip joint".
Todd Turner said he will be "opening up the curtains" more at BMK Stourport and introducing a family day on a Thursday.
The changes come following feedback Mr Turner received on social media after raising concerns about the empty seats on weekdays and the loss of footfall in the town.
Mr Turner said: "I did expect some of the reactions on social media and I do get it. When we first opened, I wanted to create a space that felt a bit like a speakeasy but people can feel a bit scared to try something new.
"I completely understand the feedback on social media and we will be opening up the curtains a bit more and creating a family day on a Thursday. But I would also encourage the community to come and give us a go.
"We are a bit different but once people have tried our food and cocktails, they absolutely love it. I would really encourage people to support local as it would be a shame to lose so many fantastic businesses."
Whilst many praised the bar for its cocktails and street food, other people said they hadn't tried it as the bar looked "closed" and "dark".
To make the bar more family-friendly, the team is set to introduce a new 'LittleMouths' kids menu where children can eat for £1 with plans to expand the business in the future.
There will also be a host of deals on a Friday in a bid to encourage people to try the bar and support local businesses after many have been left struggling with rising bills and a drop in footfall.
The 30-year-old said: "I don't run this business to make huge profits, I do it because the food is my passion and it is sad to see the town in such decline.
"People are struggling for money and that has a knock on effect on local businesses and eateries as people just aren't coming out in the week anymore."
For more information about BMK Stourport visit https://bigmouthskitchen.co.uk/
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