KIDDERMINSTER Harriers have signed a three-year kit deal with sportswear giants Nike who will also take over the running of the Aggborough club shop.
They join Aberdeen, Walsall and Southend United in linking up with Just Sport Pro Club, the official distributor of Nike's kits outside of the top flight.
Chairman Barry Norgrove said the deal had come about as a result of club's company secretary Oli Hunt's good relationship with the firm.
"This allows us to concentrate on putting money into the playing budget without having to worry about stocking the shop.
"It will also result in the running of the shop being revamped so there is more stock and choice and an improvement of the online service.
"The club will still obviously benefit financially from merchandise sales and we would like to encourage our supporters to take advantage of the planned wide selection.
"It is an exciting time for all of us, and shows that we are always looking to move the club onwards and upwards."
Manager Mark Yates and a host of players will officially open the new shop at 1pm on Monday, July 3.
The new home and away kits go on sale that day with the designs unveiled during the last week of June.
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